BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

This course requires applicants to have an HND or the equivalent for admission. Some colleges also recommend applicants to have high school courses in English and math to prepare for a BBA degree program. Students in a BBA degree program with an emphasis on marketing take standard courses on business, management and advertising.

Popular Career Options

People who have degrees in business administration with a concentration in marketing can find careers that deal with the development of products or services of a business. Graduates may work with teams that create ad campaigns for businesses, or they might be in charge of developing good public relations for a company. They can also work with various other departments of a corporation to try to increase sales through creative and useful incentives. Some common careers may include the following:

  • Sales Manager
  • Promotions Manager
  • Public Relations Manager
  • Advertising Manager
  • Marketing Manager

Employment Outlook 

A Bachelor of Business Administration degree program in marketing may help students pursue jobs related to sales, marketing and advertising.