This course requires applicants to have an HND or the equivalent for admission. Some colleges also recommend applicants to have high school courses in English and math to prepare for a BBA degree program. Students in a BBA degree program with an emphasis on marketing take standard courses on business, management and advertising.

Popular Career Options

People who have degrees in business administration with a concentration in marketing can find careers that deal with the development of products or services of a business. Graduates may work with teams that create ad campaigns for businesses, or they might be in charge of developing good public relations for a company. They can also work with various other departments of a corporation to try to increase sales through creative and useful incentives. Some common careers may include the following:

  • Sales Manager
  • Promotions Manager
  • Public Relations Manager
  • Advertising Manager
  • Marketing Manager

Employment Outlook 

A Bachelor of Business Administration degree program in marketing may help students pursue jobs related to sales, marketing and advertising.